A HISTORY OF INNOVATION

With a 40-year history of technological innovation and engineering, OPTIMA^® products offer unstoppable power for extreme enthusiasts and others who require THE ULTIMATE POWER SOURCE^®. In the 1970s, OPTIMA Batteries introduced the first maintenance-free lead acid batteries for commercial and military use and the first high‐performance AGM automotive batteries. OPTIMA innovation didn’t stop there.

OPTIMA revolutionized the industry with the introduction of its unique SPIRALCELL^® TECHNOLOGY as well as developing their first digital battery charger and maintainer. In 2017 OPTIMA began offering DIN fitment options using PUREFLOW® technology (H5, H6 & H7). These new DIN sizes bring the best-in-class material purity enthusiasts expect from OPTIMA Batteries to flat-plate AGM construction.

In 2023, OPTIMA entered the lithium space with a full catalog of sizes for motorcycles and other powersports applications, as well as boat and RV batteries and automotive sizes starting in 2025, all featuring industry-leading technology.

Look for the distinctive OPTIMA SIX PACK^™ shape to get THE ULTIMATE POWER SOURCE every day, everywhere